Helping brands to connect with new markets
Brenda van Ginkel is a brand and creative consultant in Toronto, Canada specializing in helping CEOs, company owners and business leaders access specific new audiences they have identified for growth.
Brenda’s work has helped leading brands develop presence in new markets at home and internationally, and has increased sales by the millions for small to midsized companies. Her work has won many awards for marketing and creative excellence.
Brenda has seen how companies often find they’re pursuing a group of customers who simply aren’t buying as much anymore, as marketplaces change and evolve. She is focused on those who have identified new target audiences for growth, but are having trouble accessing their new marketplace.
With the last 10 years focused on innovative products and services improving life for people or the planet, Brenda’s background in publishing, advertising and branded content has helped leading brands such as Fairmont Hotels, Levi’s, Kraft, P&G and mass retailers reach valuable new audience niches and grow their market presence.