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Monday
Jan022012

Brand strategies for startups

Successful startups cultivate messages that resonate with people. My real-language approach to branding and marketing helps the principals of startups develop brands that really work for them. I guide ventures to connect their business objectives with their audience so they can build their brands and demonstrate value.

Startups get 40 hours of brand consultation that includes exploring the venture's deep slice in its space, audience analysis, relevant research and interviews and collaborative meetings as a brand strategy is developed. The takeaway is a brand guide that’s like a master plan for all brand and marketing communications. 

Add-ons can include creative strategies for identity design, website and social media; creative direction and executions for identity design and online presence. 

Each brand consultation is competitively priced for startups with quick turnaround times for more effective internal adoption. A thorough brand strategy, with a report and a 2-page mini brand guide that makes applying the brand easy are all included.