Brand strategies for nonprofits

Nonprofits with strong relevant brands have a leading edge in demonstrating value to their funders in a competitive landscape. Bringing an innovative business model-influenced set of objectives to nonprofit branding is an effective way to infuse new relevance into older brands that need to address a culture of accountability. It’s no longer about being funded to serve a community: everyone is inspired by demonstrating impact. Nonprofits can be proactive with donors who are becoming more strategic with a brand strategy that identifies areas where interests can align for more effective fundraising and relationship building.

Nonprofits get a brand consultation that includes a snapshot of the organization’s space and a differentiation analysis, audience audit, research and collaborative meetings as a brand strategy is developed. The takeaway is a brand guide that’s like a master plan for all brand and marketing communications. 

Add-ons can include business modelling with a social innovation group of educators, interview notes from research, tactical communications and marketing strategy, brand identity design, re-imagined website, social media strategy, social media curation and more. 

Brand strategies for nonprofits are fast-tracked for better internal adoption, and offered at a discounted rate. A 2-page mini brand guide that guides internal teams in applying the brand easily is included.