Welcome. 

Brand strategy with a major in social media engagement. This is what I do. No brand stands out distinctively without audience engagement and social media offers companies the opportunity to build a genuine presence that will resonate with people.

My blog posts follow different areas I'm involved in strategic planning. My clients mostly include startups in technology and/or impact who I consult with on brand and marketing strategy; small- and medium-sized businesses that are revising their business plans and including brand strategy to build customer engagement and reputation; nonprofits rebranding to be relevant to today's audience.

My work on leading brands has taught me that there are so many ways to position a brand, and understanding trends and behaviour has helped me build big and small brands that connect with people and grow business.

Following me on Twitter will keep you more up to date with the content I think is valuable to the people who work with me. A curated collection of quick observations, retweets and posts from experts, it's me in a snapshot on any day.

Thanks for visiting.