Brand strategies for corporate responsibility programs

Programs that make a difference with a social or environmental impact should expect a bottom line impact that feeds growth and should be more than feel-good marketing. Brand marketing consultations offer specialized, of-the-moment strategic thinking to Corporate Social Responsibility programs so they can resonate with consumer and stakeholder audiences.

I blend my creative experience on leading brands such as LoyaltyOne, Home Depot, Procter & Gamble, Kraft and Fairmont Hotels & Resorts with strategic thinking on marketing communications for social innovation initiatives. I can address corporate goals and shape the messaging to direct advertising, social media and public relations partners effectively.

Complementing the talents in corporate marketing departments with deep sector knowledge, I can step in to a project and manage a brand strategy that will make an initiative relevant and exciting, bringing results.