Seth Godin, my hero

Seth Godin always says the smartest things about marketing in the simplest way. Having seen him speak twice, I can tell you he's totally inspiring. Right now I'm watching him on Strombo talking about the race to the bottom that's come from being at the tail end of the industrial era.

What he's been strong on for years is the importance of specializing; defining yourself in a deep slice of a category as the way to rise to the top, not being a generalist or good at a bunch of things that everyone else is.

Love him talking about Algonquin Park... where he's been going since he was 10 years old.

Here's a link to his site. I follow his blog of short smart insights.