Connecting with people

Brand Engagement has developed as marketing has adapted technology. It's a bunch of stuff in a blender: brand strategy and marketing concepts, web presence and social media, PR and editorial, content and design, trends and behaviour... put together to create brand stories strong enough to evolve and have other stories grow out of them.

My goal is to make the jobs of the people who hire me easier and help their brands stand out distinctively so they're connecting with the audiences they want to reach.

I'm working with social innovation ventures and tech startups, the emerging wave of leading brands that are creating change; helping them to create their own unique brand presence to build reputation.

Follow me on Twitter (@brendavg) for content that's relevant to me and the people I'm working with. A filtered collection of quick observations, retweets and posts from experts, it's me in a snapshot on any day.

Thanks for visiting!